Thursday, May 13, 2010

YEAH! BURGER Plans to Open in Atlanta's West Midtown

Thursday, May 13, 2010

Eco-Friendly Burger Restaurant Gives Guests a Reason to Say “YEAH!”

ATLANTA (May 12, 2010) – Soon Atlantans will be “KEEPIN’ IT REAL” while satisfying their craving for a casual burger experience in West Midtown. On Thursday, June 3, 2010, nationally-acclaimed chef Shaun Doty of Shaun’s in Inman Park and entrepreneur Erik Maier will open YEAH! BURGER in the White Provision complex at 14th Street and Howell Mill Road. YEAH! BURGER re-imagines the classic American burger joint as a fast-casual eatery with a strong commitment to real, all-natural ingredients and sustainability. The restaurant will feature customizable burgers made with White Oak Pastures grass-fed beef from South Georgia, nitrate-free hot dogs, hand-cut French fries, organic salads and Straus Family Creamery organic ice cream, all served in a comfortable “California casual” setting. YEAH! BURGER will offer lunch and dinner seven days a week and will provide Atlantans with a convenient, affordable, eco-friendly dining option.
“We want guests to truly feel good about what they’re eating at YEAH! BURGER, so we’re using superior quality ingredients and responsible environmental practices as the foundation for our restaurant,” says Maier.
With YEAH! BURGER’s fast-casual format, customers place their order at the counter and their food is delivered to the table shortly thereafter. The restaurant also features a convenient carry-out counter where guests can easily grab a quality, customized meal on-the-go. Online and mobile to-go ordering will be available this summer.
Chef Doty, who is renowned for his ingredient-driven cuisine and simple preparations, has created a menu with gluten-free, vegetarian and vegan options for diners with special nutritional needs. YEAH! BURGER’s built-to-order menu provides guests with the ultimate in customization and allows them to create food to fit their desired flavor profile or dietary needs.
“It’s very important for us that guests can customize their food to fit their diet or taste preferences,” says Doty.
Burgers will start at $5.99 and increase slightly in price depending on guests’ patty and topping selections. First, a customer chooses their bun option. Choices include Southern white and whole wheat buns developed by Chef Doty and baked exclusively for YEAH! BURGER by H&F Bakery, a gluten-free bun or a lettuce wrap. Next, the guest chooses their patty: a White Oak Pastures grass-fed beef burger, a naturally-raised bison burger, an organic turkey burger, an organic veggie burger or an organic chicken breast patty. Cheese options include American, blue cheese, cheddar, pepper jack, pimento or Swiss cheese. Customers can then top their burger with a large selection of free toppings and $1 premium toppings such as nitrate-free bacon, a fried cage-free egg or sliced avocado. The burger creation process ends with sauce selection, featuring options that range from basic ketchup to roasted garlic aioli sauce and the house specialty, “YEAH! Sauce.”

YEAH! BURGER’s menu also offers nitrate-free hot dogs, a selection of organic salads, hand-cut French fries cooked in heart-healthy canola oil, fresh onion rings and Chef Doty’s signature chili.
Desserts include cups of Straus Family Creamery organic soft-serve ice cream, hand-spun milkshakes in five different flavors, ice cream floats, sundaes and “concretes,” organic soft-serve ice cream blended at high speed with a choice of 10 mix-in options such as cookies and cream and peanut butter cups.
YEAH! BURGER is a family-friendly dining establishment where parents can feel good about feeding their children organic fare from the restaurant’s kids menu. The Kids’ Combo offers a single patty organic beef burger or an all-natural hot dog, French fries and an organic milk or juice box.
The bar at YEAH! BURGER seats up to 17 guests and serves a full selection of beer, wine and cocktails. Unique bar offerings include biodynamic wines, organic bottled beer and signature drinks. Non-alcoholic beverage options include fountain drinks, natural sodas, organic teas and fresh juices.
The restaurant’s 2,500-square-foot space seats 55 guests in the dining room and more than 40 guests on the large covered patio. Designed by Stacey Kirby and Matt Redden of Seiber Design Inc., YEAH! BURGER has an inviting “California casual” style that features Cypress wood paneling made of reclaimed, river-recovered wood also known as “sinker” Cypress. The focal point of the restaurant is the white subway tile arch illuminated with LED lights which frames YEAH! BURGER’s bar and kitchen. Other design features include reclaimed heart pine table tops and metal Tolix chairs from France.
As a socially-responsible business, YEAH! BURGER will support local charitable organizations including the Believe in Me Foundation, Autism Speaks and the Atlanta Community Food Bank. YEAH! BURGER’s socially-conscious approach also extends to its numerous green efforts including offsetting its energy usage with wind power; use of ENERGY STAR equipment throughout the restaurant; installation of water-efficient toilets, bathroom fixtures and kitchen faucets; use of reclaimed wood paneling and table tops; and use of 100% compostable cups and to-go packaging and utensils.

YEAH! BURGER is located at 1168 Howell Mill Road, Suite E, and is open from 11 a.m. to 10 p.m. Monday – Thursday, 11 a.m. to 11 p.m. on Friday and Saturday, and 11 a.m. to 10 p.m. on Sunday. No reservations are accepted. Ample parking is available in front of the restaurant as well as in the White Provision parking deck and paved surface lot behind the restaurant. Dedicated parking spaces for to-go orders are available in front of the restaurant. For more information visit or call (404) 496-4393.

(Thanks to Mandy Sewell at Melissa Libby PR for this great announcement!)


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